We worked with Colgate-Palmolive to launch the first toothpaste product designed on the EveryDrop™ platform: Colgate Elixir. Now, Elixir users will experience the ease of getting virtually every drop of toothpaste out of this sustainable, recyclable packaging.
Say goodbye to the laminate tube and find out how to help blaze the trail for the future of the toothpaste category by reaching out today!
Innovation is the name of the game in beauty where product stories must meet, set, and create trends. Products launched in the future of beauty will be waste-free and unique, driving brand trial and loyalty. A hero ingredient can be further highlighted with a hero package and superior user experience.
Reach out now to be one of the first to launch an EveryDrop™ skincare product. Our consumer research testing custom designed prototypes with over 600 beauty users shows outstanding opportunity to drive purchase and loyalty with products designed with EveryDrop™ in mind.
Packages designed with EveryDrop™ principles allow complete evacuation, but also enable new stories related to hygiene, sustainability, and other possibilities. See our hygienic facial moisturizer stock package (1.7oz) and “dump the pump” sustainable body moisturizer (8oz) package concept videos below.
Let’s face it, the food industry is a margin business, but it doesn’t have to be. Our goal for the EveryDrop™ platform in the food category is to create new dispensing experiences that gain market share and margin for brands because the experience of using the product is as satisfying as the taste in your mouth. Plus, our EveryDrop™ technology is specifically designed to be safe for all your food products.
The Only Home We’ve Ever Known
From waste reduction to increased recycling potential to greener manufacturing, the planet needs a frictionless future.
LiquiGlide is helping companies to improve operational efficiency, reduce waste, shrink packaging and decrease their carbon footprint.
Millions of tons of products are thrown out each year because of wasteful design and sticking inside of packaging. Designing on the EveryDrop™ platform means committing to reducing this product waste for your consumer and the world.
LiquiGlide allows brands to innovate with product formulas. Products can be thicker, even concentrated, enabling use of smaller packaging without sacrificing value to the consumer. And smaller packaging means more product can fit into each shipment, resulting in lower transport cost and fuel emissions.
Premium packaging used to mean excess material and complex closures. The EveryDrop™ platform enables design of ownable product stories without resorting to excess packaging material. Not only that, but using recycle-ready materials means the empty packages are easily returned into the supply chain.
Applying LiquiGlide to manufacturing tanks results in reduced waste, lower yield loss and fewer cleaning cycles, which allows for increased production and reduced cost.
Why should I choose an EveryDrop™ engineered package over another package format?
If you are reading this FAQ, then odds are you’ve experienced frustrations with existing packaging formats for one reason or another. Jars aren’t hygienic. Pumps are wasteful. Airless systems are complex and expensive. EveryDrop™ products are simple and premium at the same time. Coupling effortless, complete evacuation with new user experiences and benefits has been shown through consumer research to drive product sales and profitability.
How does EveryDrop™ technology work?
How do EveryDrop™ products get made? Does the technology require special equipment?
During manufacturing, EveryDrop™ coatings are sprayed inside the package before continuing to the filling station. We have experience installing spray capability both for internal dedicated manufacturing as well as flexible filling lines at contract manufacturing partners and brand facilities. The spray step happens quickly and does not slow down the line speed at all as there is no cure time.
Can packages be sprayed with EveryDrop™ technology in one location and then shipped somewhere else?
Is the technology universal? Are there ingredient incompatibilities?
Coatings are formulated specific to the product category. As of today, EveryDrop™ technology is compatible with thick water-based products, such as lotions, creams, moisturizers, toothpaste, and certain food products. It is not applicable for certain types of formulations, especially those that contain solvents, high pigment or surfactant loading. We are always willing to perform a complimentary evaluation on a particular formulation, provided it fits within our target product categories. We are always working to expand our capabilities through ongoing R&D.
How do I test compatibility of my product formula with EveryDrop™ technology?
Please reach out to us through our Contact form. We assess compatibility with 6-8 oz of product formula. This first step allows us to be more efficient in working together and designing an EveryDrop™ product for your brand. We are focused on water-based skincare (rich creams, gels, lotions, gel-creams), toothpaste, and food products (cream cheese, Greek yogurt, mayonnaise) currently.
How do I evaluate my package design for EveryDrop™ compatibility?
There are a few general guidelines to keep in mind, but please reach out to us through our Contact form for additional information. We’ve found if product can slide around, it’s best to let gravity do the work. For that reason, rigid tottles are the best format to showcase an EveryDrop™ product story. Additionally, you want to make sure the bottle is appropriately squeezable and has tapered walls near the nozzle to guide product to the dispensing nozzle.
What are the compatible packaging and formulas?
Packaging – We have engineered the EveryDrop™ platform to be compatible with resin-based systems like PET, HDPE, and PP and is best showcased in a rigid, squeezable top-down bottle (tottle). The EveryDrop™ platform is fully compatible with PCR resins. Other substrates, like glass, are still in development.
Formulas – When working together on a project, we provide quantitative specifications on formula textures that are suitable for an EveryDrop™ package format. See also: “Is the technology universal?”
Can I apply the technology to an already commercialized product?
How do I get a sample?
It all starts with filling out our Contact form. Once we understand more about your project, we can assess formula compatibility with 6-8 oz sample and identify the best workflow. Then, we can send relevant stock demo samples in EveryDrop™ packaging. Reach out today to schedule your evaluation.
What does it cost?
Is the technology safe? What are the coatings made of?
The technology is designed to meet whatever safety and regulatory is appropriate for a product category. Coatings are comprised of ingredients that are already approved for use in food-safe and skincare products. In fact, we strive to use ingredients that are already a part of common products within a category. For example, the coating for toothpaste we designed and ultimately launched with Colgate’s Elixir toothpaste is made from a natural, plant-based liquid and common toothpaste ingredients. For skincare products like lotions and creams, we make coatings from common, dermatologically safe, skincare product ingredients. For food, we make coatings from FDA-approved food ingredients.
How does EveryDrop™ relate to sustainability? Is there an impact on recyclability?
It’s going to take many packaging solutions working together to address sustainability in consumer products. For our part of the puzzle, we design products to limit wasted formula and packaging material. Plus, our packages are completely recyclable with no need to rinse them when empty and no contamination to the recycle stream.
Where can I buy EveryDrop™ products?
Colgate Elixir is on the market in Europe and Canada. We can’t wait to reveal our first launches in the skincare and food categories. Stay tuned…